Pay-Per-Click Advertising:

A Pay Per Click (PPC) or Sponsored Advertising is the ability to bid a particular amount for each keyword and appear in the "sponsored ads" section of major search engines very quickly.

Uses for PPC Advertising:

• Immediate exposure for your website online in major search engines
• Target Local or Regional users ONLY
• Use in conjunction with your OrganicSEO strategy while these rankings are improving
• Feature Sale or Clearance Items
• Jump on a Seasonal or Niche Item
• Bid on low cost keywords - focus your OrganicSEO on more competitive and Biggest Margin Products or Services

Process:

1. Determine your site’s goals/objectives, target market and appropriate paid listing strategy and budget

2. Conduct extensive keyword research to identify targeted keywords and phrases those businesses and/or consumers are using to find your products and services, as well as complementary or competitive keywords.

3. Set up your PPC accounts with selected search engines and vertical marketing industry websites, such as Overture, Google AdWords, Looksmart, Ask Jeeves, business.com, superpages.com and many more.

4. Write targeted ads. We create unique ads for each targeted keyword and phrases ensuring that the ads are not generic, thus driving traffic with low conversion rates.

5. Monthly, we provide a report that details the number of clicks, click thru rates and adjust ads as necessary to ensure your PPC return on investment (ROI).

Pay-Per-Click Advertising Search Engines Included in our Campaign will display ads on the following search engines: